An Intro to Guest Post
Intro
So let's dig in. We are discussing made positionings. The publishers have to approve this material. There's an editorial gatekeeper. Again, yes/no? Do we wish to publish? Do we not?
Is it as much as our standards? We're speaking about real websites with real audiences. We're discussing flexible format. So you can believe beyond an article. You can believe into a Frequently Asked Question, for example, or a glossary or something along those lines. Once again, quite we want to highlight the publishers that we're talking about here get their revenue from sales.
They're releasing so that they can get brand-new customers or to offer product and services. We're not discussing PBNs. We're not discussing sponsored placements. We're not speaking about any scenario where you have to pay money in order to get in front of someone's audience. Finally, I wish to mention we're not always speaking about op-ed situations here.
This isn't a branded competence play. This isn't your chance to demonstrate how much you know. Now you're going to have the ability to reveal your competence, but you're going to be 2nd fiddle. You've got to put the publisher themselves and their interest in sales first. That's what you're doing here, and that's why you're approaching this group, and once again it's why they release. That's the publisher digital marketing gold coast benefit that you're going to be highlighting when you approach this group.
Why guest posts?
Now, why guest posts? Well, guys, there's an enormous amount of presence and reach here. Take a look at the pyramid. Now, this is representative of a lot of markets usually, where we have actually got 95% of the publishers are releasing to get sales, 4% that are objective based and are supported by taxes, tuition, donations, subscriptions, and so on
. Then we've got the 1% ad supported. There are many publishers out there attempting to sell in your vertical, in your clients' verticals, in your target vertical if you're in-house, and there's a great deal of disaggregated reach there. There's a lot newsletters out there, a lot of social media followings out there, folks, that you might be working to get in front of.
You have a lot more subject and context control when you're publishing on these kinds of sites, when you're seeking publishing on these websites. Once again, if you're looking at the tax, tuition, donation, and subscription supported swath here, the 4%, you can in some cases have topics where you can talk about sales or point out a sales page.
But more frequently you've got to really concentrate on the publisher's mission, why are they releasing. They're on an objective, therefore they're supported by something besides sales. Then lastly, of course, if we're talking about digital PR or any sort of mainstream media focus or PR effort, they want material that's going to drive page views.
Anyhow, you're much less able, at that point, to connect into your sales pages. Again, what we're talking about here or one of the advantages here rather links to sales pages, which of course is going to improve the rankings of your sales pages.
How to guest post.
Now why is that easier in this context, in the context of assisting another person offer? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
Primarily we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel subjects, the discomforts that your potential clients have and the discomforts their prospective clients have are similar, interrelated.
Perhaps we're talking about audience overlap. Perhaps we're talking about market overlap.
In the SEO space, we all have our preferred tool stack, the tools everybody uses, Moz. Well, if you're offering into that, if you're a company like Citation Labs, it may make good sense to work and try to get some visibility on a SaaS tool in the SEO area.
Let's work here a little bit longer however, stick on this one a little bit longer and think of unbundling the stack in different verticals, due to the fact that this is truly at the heart of the procedure and the method. Let's think of you're a realtor.
Within your stack or your industry and certainly within your location, there are going to be some roofing contractors too, and a handful of these folks are going to have blogs. Not all of them, but a handful will. So you're going to approach a roofing professional with a topic such as 10 factors to fix your roofing before you put your house up for sale.
Now, this resolves a roofing professional issue, does not it? It's reasons to buy roof services. Likewise it offers you a chance to discuss your proficiency as a realtor and what effect roof condition might have on the sale of a house.
Let's enter into this one here, commercial ovens, let's say those brick ovens for pizza. We're looking at someone in the flour area. Possibly they've got some natural flour. Well, you're going to compose them a guide on why you need to utilize natural flour in your pizza dough for your pizza dining establishment, the difference that natural flour can make on the outcome of the quality of the dough, of the crust.
You're going to speak to temperature influence on natural versus not natural, if there is. There may not be, however let's just for the sake of this assume there is. You're likewise going to have a great possibility to link to your business pizza ovens.
If you're on a site that offers flour into the dining establishment area, well, it really makes sense for you to have some presence there. Let's state you offer cell phones and you're thinking of the fitness or health area. So you can pitch something.
So this is what we're discussing when we think of or speak about unbundling this stack. You see as we come up with subjects that we would pitch, we're putting the publisher. Always putting the publisher first and acknowledging the factor that they release.
Hone your pitch.
They release because they desire to offer services and products. You're believing about subjects and formats that are going to support that and that overlap with what you're selling and how you're functioning. Attempt and get calls to action for your publisher into the title.
So we might modify this one. 10 factors to repair roofing prior to sale of house. No, 10 reasons to call a roofing contractor prior to you put your home up for sale, or 10 factors to call a roofer now if you're going to put your home up for sale in April.
Again, you're really looking at honing your pitch for the desired function of this publisher group. We talked about it a little bit, discussed this earlier.
Check out different formats.
Any of these might be explained or supported through the use of graphics. Again, this is the type of file or pitch that could be truly effective, due to the fact that the publisher is going to see instantly how it might benefit their sales, the reason why they publish.
Keyword research study.
You're an SEO, right? You're going to lean into keyword research study on your pitch. Hey, it looks like you're not ranking for a few of these terms in your location. Again, there requires to be overlap for these terms and with what you're trying to sell it or with what your topic needs to be.
If you have actually got some basis behind your pitch, some keyword research to support your subject and why it's going to benefit the publisher, you're miles ahead of anybody else who is pitching them.
Help promote.
You're going to link to it from another placement if you get another one. You're going to put it up on Twitter to your following.Fact-based citations. Now one of the crucial pieces here, it's type of hidden down here at the bottom. You're going to make certain that when you're connecting to your pages on your site, you're doing it in the context of a fact-based citation. Ideally you have actually got something on your sales page, we call it a citable component, that's fact-based, preferably your own data that supports a purchase decision ultimately.
If you know that your ovens do best with organic flour at 412 degrees instead of 418 and you've got the data to support that, well, that's a terrific place and reason to link back to your oven page that would have that data point mentioned on it.
You're finest served by linking in a sensible manner, and that's particularly when we're speaking about information and we're discussing some type of citation that requires to be connected, where the link is absolutely mandatory, a quote for example.
So again, this design or this method has to be supported by citable elements living on your sales pages or whatever page you're linking to, if you choose to go this route and not necessarily do sales pages.
Conclusion.
That's our method to guest publishing on sales-supported publishers. Offer it a shot and let me understand how it goes.