An extensive guide on using Google Trends for keyword research.
Google Trends can be an effective tool for digital online marketers. The 11 best ways you can utilize Google Trends to find relevant, trending, and associated keywords that improve traffic.
30-second summary:.
Keywords are still essential for SEO, but what's increasingly crucial is their significance, originality, and popularity gradually.Google Trends is a powerful tool that lets you gauge this and more.
With Google Trends, you can get a view of what keywords to consist of, what to prevent, and what to plan for.You also get much deeper dives into associated topics, predictions, and how to overcome blind spots.
As an SEO professional, we make sure that there's one word you've heard and used frequently, and that is, "keywords". After all, if you understand what individuals are searching for, you can develop content that guides them to your site. An excellent way to identify reliable keywords is by utilizing Google Trends, one of the world's largest real-time datasets. It can offer you an insight into what individuals are looking for, interested in, and curious about.
With more than 3.5 billion Google searches carried out every day, this is an effective tool you can't overlook. In the words of the Google Trends team, "you can now explore minute-by-minute, real-time data behind the more than 100 billion searches that occur on Google every month, getting deeper into the subjects you care about.".
Now, you may be believing that this sounds great-- however where do I start? Take a deep breath and take note since we're going to lay out the 11 best ways you can utilize Google Trends to come up with apt keywords.
Ready? Let's go.
1. Understand keyword search volume.
Keyword search volume describes how many times particular words were searched for during a provided amount of time. If sites include words with a high volume, it's clear that they're going to get more traffic.
If you get in any keywords into Google Trends, you get to see how interest because topic has increased or decreased throughout time.
Here's an example. Enter "coronavirus" and see on your own the peaks and valleys in consumer interest. You can also see which areas it is basically popular in.
Here, we should mention that the appeal of the keywords revealed is relative. The chart represents the ratio of the variety of times that word was searched relative to the overall number of all searches during that time.
2. Identify seasonal patterns.
One of the great benefits of having search information mapped on a chart is that you can easily spot the highs and lows of the number of times keywords were searched for.
As a smart marketeer which you should be, or you wouldn't read this-- you know that capitalizing on seasonal popularity implies attracting more clients. You can craft projects around such patterns and adjust your sales strategies and inventory appropriately.
Here are some obvious examples. If you type in "pizza", you get a graph that's relatively consistent and basically flat. If you type in "Christmas pudding", you'll see a flat line increasing to an extremely high peak in December.
Properly identifying such patterns suggests being able to plan ahead of time and then taking advantage of increased interest. Seems like something you'll want to do.
3. Prevent jumping onto the fashionable keyword bandwagon.
When doing keyword research, you require to understand whether a search term is going to remain popular or whether it's simply a result of brief buzz. Here again, Google Trends can assist.
There's a table on the page that lets you view search interest for a specific keyword over the last couple of years. This way, you'll immediately see whether a subject has simply increased once and after that dropped or whether it's of lasting interest.
Avoid jumping on the trending keyword bandwagon.
Here's another example. Key in "fidget spinners," and you'll see that there was a substantial spike in 2017 when no-one might get enough of those toys. So if you were relying on drawing in individuals to your website using "fidget spinners" that isn't going to take place.
4. Stay away from unicorn keywords.
Hold on. Aren't unicorns what they call start-ups valued at over USD one billion? Yes, that's right, but there are other types. Unicorn keywords, for instance.
These are generic industry terms that may sound excellent to consist of in your material however don't always make much of a distinction. They are high volume however low competitors. "cloud computing" or even "carrier services".
It's always better to utilize more accurate keywords. You might customize unicorn keywords to more precisely show your services. Examining Google Trends will offer you with info on such generic keywords, which you can then adjust for your requirements.
5. Discover relevant trending subjects.
Patterns. All of us want to stay on top of them as this will attract more clients. Well, Google Trends can obviously assist in this case, too.
You can examine Google Trends to discover which topics are trending in your specific niche and then track traffic.
6. Find related subjects.
Typically, even keywords not straight linked to your organization can be helpful. There are other keywords that may relate but will still boost traffic.
It's simple to do this with Google Trends. After you key in an appropriate keyword, you can scroll down to discover tables of associated topics and associated questions.
Enter courier services, for instance, will show you fluctuating patterns for this search phrase. In the associated questions section, you'll see "overnight courier services". If you can use this as an appropriate keyword, chances are your traffic will increase. Overnight.
7. Use trends forecasts.
You can take a look at Google Trends as a mirror to reveal you what people are interested in at this minute. This tool can also assist you use forecasting and trend information to recommend which keywords are going to increase in popularity in the future. This lets you plan ahead and get ready for traffic enhancing opportunities that will develop in the days to come.
As a start, you can take a look at this prediction from the Google team on styles that are rising in 2021: equality, information ethics, and reaching the at-home consumer.
8. Use regional SEO strategies.
You already understand the value of leveraging regional SEO strategies. There are many customers near you, and they are the ones that can quickly be targeted with efficient digital and keyword methods.
Google Trends can be a great assist with this approach, too. You can use regional keyword trends to see which areas require your products or services. And then, you can fine-tune your method to show this.
You could type in "cloud computing", with an U.S.A. filter to get total patterns for that keyword expression. And then drill down even more to see in which towns and cities the expression is most utilized.
9. Video SEO.
A fact on HubSpot shows that 86% of companies utilize video as a marketing tool. That's not surprising, after all, 85% of all internet users in the United States saw online video content monthly on any of their devices. And 54% want to see more video material from a brand name or company they support.
Video SEO is critical. It's the process of optimizing your video to be indexed so that it ranks on the outcomes pages for keyword searches.
How can Google Trends assist you with this?.
Enter your search term, and then change web search to YouTube search. You can find the significance and also related inquiries, as well as which words are trending. This should offer you important insights to modify your video titles and descriptions for better results.
10. Use long-tail key phrases.
Long-tail keyphrases are defined as those that are different from general keywords. They are specific to whatever product or service you're selling.
For instance, while "running shoes" can be a generic keyword, a long-tail variation of this could be "guys's running shoes with thick soles".
As you can see, such expressions have low competition and high conversion. This is why they are so crucial for efficient SEO.
With Google Trends, you can cross-reference the appeal of different keywords. And then, you can integrate related terms to get a great idea of appropriate long-tail keywords. Whether you're into cloud computing or seo agency gold coast running shoes, it makes a distinction.
11. Identify blind areas.
Blind spots exist in life and also in keywords.
There are keywords that we feel are necessary, despite the fact that they might be generic and high-volume. There are other keywords that somehow never ever occur to us, although they might be of interest to customers.
Intelligent usage of Google Trends implies that you can penetrate these locations to reach insights that let you capitalize on what's trending with your target market.
Usage various mixes of keywords, constantly check the associated queries box, and get a wider view of the timeline. Integrate these to examine whether keywords are popular with time, whether there's simply a particular spike, and if there are other aspects that consumers feel are very important.
All this will let you get over the blind areas to give you 20/20 vision.
In conclusion: Google Trends is your powerful keyword partner.
At a time when every online professional is searching for keywords, Google Trends can give you the edge.You can use it to come up with effective, popular keywords to increase traffic in surprising and positive methods.
It can help you find keywords that make good sense in context. It can assist you to find lucrative trends. And it can help you come up with long-tail keywords that customers are searching for.
The 11 concepts laid out above ought to go a long method in setting accurate and efficient keywords for your company. After that, if you desire more of a deep dive, head on over to Google's own training center for more lessons.